wallflower • collaborative, custom creative for thoughtful brands & people
about studio wallflower
the evolution of two wallflowers
Hello there! We’re wallflower, two bloggers-turned-freelancers-turned-business-partners and shop owners who first teamed up back in 2014 on a project called The Blog Market. We’ve been helping people build blogs they love ever since. As freelancers, Angela has provided digital strategy, content creation, social media management, and copywriting services over the years and Jennifer is a self-taught web developer specializing in WordPress and Shopify. In 2019, we decided to make it official and combine our services into one studio, named wallflower after our introvert natures and love of beauty.
Since then, we’ve branded, designed, built, and grown websites for thoughtful brands and people across many industries, both serviced-based and ecomm. We are dedicated to helping meaningful brands thrive online through their message, design, and development… and a whole smattering of other things.
In September 2022 we expanded wallflower and launched our own ecommerce marketplace with the same name. (We’re officially live, see it here!!!). Our shop is a celebration of independent artists and beautiful design from around the globe. Now, we split our time between maintaining our ecommerce brand and continuing to help clients carve out their own online spaces too.
Meet Angela
Angela always knew she’d be a writer and has a uniquely cringey journal from every year of her life to prove it. She moved to Los Angeles in 2013 to chase that dream, and has managed digital content ever since. Now back in Seattle, she’s all about providing good strategy, playful design, and thoughtful copy to those who believe the world is beautiful and want to keep it that way. She’s into conscious living, playing with flowers, and clinging to her two clingy cats.
Meet Jenn
Jenn is a web developer, aspiring beekeeper, and all-around dreamer with west coast roots. College helped her discover all the things she didn’t want to do—in her free time she spent evenings writing blogs and learning code, not knowing it would become more than a hobby. 8 years later, she’s moved states, gotten married, adopted a kitty named Penny, and is developing websites for some of the internet’s most talented designers. Jenn is also an expert at finding (and staying at!) cute Airbnbs, and a pop culture pro thanks to her podcast obsession.
Angela discovers Etsy which validates her love of DIY + thrifting. She opens a shop of crochet scarves and vintage goodies + starts a blog to feature all her own faves. She obviously has a very active social life in college.
Graduates with a degree in creative writing, moves to LA, adopts two kittens. Becomes editor for celebrity websites, learns social media, & writes for 100 Layer Cake.
Meets Jenn for the first time IRL. Launches The Blog Market. Begins first 80-email thread with Jenn! BFF status.
Managing editor for bloggers + brands, freelance writer, TBM editor. Is up to four friends in LA. Discovers carpal tunnel is the real deal and finally gets a mouse. Starts a green living blog, because she just can’t stop writing blogs.
Packs up the crew (which is 50% cats) and heads back to Seattle to live in the cutest little apartment. Combines love of digital content with love of shopping small. Makes it her mission to spot orcas in Puget Sound. eco club is born. wallflower is born.
Distracted during computer class, Jennifer discovers her love of design blogs. Starts her own blog that can be described as part design, part feelings/TMI.
Changes her major four times, probs because deep down she knew she would be a blogger, which is not (yet) a legitimate career path.
Accidentally learns to code after countless hours spent making her blog look pretty. And it pays off—some of her DIY projects get picked up by larger sites which is a BIG deal. Begins to sell crochet and vintage on Etsy (*twinsies*).
Follows her dreams to move to Portland, OR by herself and lands first freelance project!
Designer/developer at The Blog Market, builds websites for celebrity bloggers and bigger brands, becomes WordPress expert. Joins forces with friend to launch xo, enneagram, and dives deeper into personality theory.
Falls in love with a software developer, adopts a kitty, and gets married. Moves into dream house in a tiny WA town, adopts another kitty. Starts tradition to visit peony farms every spring. Visits Angela in Seattle for creative brainstorms & mimosa brunches whenever possible! wallflower is born.